Sunday, February 21, 2010

This Dulcolax ad left me unrelieved (a lesson in Photoshoppery)

In the spirit of the hilarious blog, Photoshop Disasters ("Have you seen a truly awful piece of Photoshop work? Clumsy manipulation, senseless comping, lazy cloning and thoughtless retouching are our bread and butter..."), I spotted these disasters in a commercial for Dulcolax Balance during the Olympics.

(click for larger)

As you can see, rather than flipping the image the "artist" turned it 180 degrees before pasting it, also seen again in the screen capture below. And I'm no specialist in optics but the reflection of the bottle in the glass of water didn't look right to me so I tested the concept with a glass of water and a box of Triscuits. The only way I could come close to duplicating that image is by placing the glass quite a distance in front of and to the left of the box and even then the refracted image of the box in the left side of the glass is reversed.

(click for larger)

Check out some more reflection disasters at Photoshop Disasters and let me know if you find any!

Update: Admittedly, upon further - ahem, reflection - the image wasn't simply turned 180 degrees otherwise the little glass would be located more to the right on the Balance bottle (below).

1 comment:

Jacom Stephens said...

That should be called Photosloppery (sloppy Photoshopping).