Tuesday, September 29, 2009

Slightly less 'racially-inclusive' stock photo seen in the wild...

Remember the hullabaloo back in June about the Photoshopped image used on the City of Toronto's Summer Fun Guide? (Google search)

Here's an excerpt from an article in Canada's National Post:

City digitally adds black guy to Fun Guide cover to make it more ‘inclusive'

The smiling, ethnically diverse family featured on the cover of Toronto's latest edition of its summer Fun Guide was digitally altered to make the photo more "inclusive," which city officials say is in keeping with a policy to reflect diversity.

(Hover over the image below to see before-and-after versions)

The original image of the happy family above was a stock photo and it has now found its way into the hands of Qwest Communcation's art department. I just caught it in a rotating ad on Qwest's Residential user landing page:


Funny how some stock photos just seem to pop up over and over and over again. Have any examples of stock photos you've seen recycled in ads? Was your company negatively affected by the use of a recycled stock photo? Post your examples below, thanks!

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